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Sabre Labs is excited to share our Emerging Technology in Travel Report. It distills our last year of research and exploration to three themes—automation, authenticity and blockchain—to help businesses make strategic decisions for 2018 and beyond. In addition to the full report, we’ve prepared separate executive summaries for airlines, hotels and agencies.


Sabre Labs is a travel and technology innovation lab exploring capabilities that will impact travel over the next decade. Through research, prototypes, and communication, Sabre Labs strives to make the future real for our businesses and customers.

Sabre Labs began in 1996 as the world’s first travel focused innovation lab. While the objectives of the team have evolved over the years, the original intent of Sabre Labs was to be a new product incubator for Sabre. Many products and solutions available today originated with Labs, including: TripCase, Location Locator, Sabre Web Services, Intellisell, and Availability Proxy.

Lab’s Reports

The Sabre Labs team researches and experiments with emerging capabilities to better understand the impact they will have on the travel industry. Read through some of our past reports where we share our findings; there’s much more tinkering in the works!


Sabre Labs is always thinking about how emerging technologies are impacting travel, both in the near-term and in the future. There’s not always a clear path to a technology becoming essential in travel, so we work the angles to consider multiple outcomes. Here’s a look into how we think on topics ranging from voice interfaces to virtual reality.



We love sharing our findings and bringing our projectson the road! If you’re interested in us speaking at an event, please reach out at sabrelabs@sabre.com.

We look forward to discussing with you ways new technologies can be used to improve how we enable people to move through and experience the world.

Finally, keep an eye on where we are in the world by following our Twitter account.